Studio Piet Boon designed the interior for the luxury hotel including all 241 unique guestrooms. The hotel, that bridges modern living and senses of local culture, is situated in the heart of the lively and glamorous Gangnam district. Reflecting the spirit of the district, our design concept was inspired by the sense of freedom and jogakbo bojagi, the traditional Korean cloth art, by reinterpreting the colors and patterns in a contemporary way.