Piet Boon for Range Rover
Range Rover and Studio Piet Boon meet in a shared understanding of design: restrained, confident and enduring. Both are guided by clarity, craftsmanship and a belief that true luxury lies in refinement rather than excess. It is an approach rooted in precision, material quality and timeless appeal. Range Rover has long defined its segment through a rare balance of capability and comfort. Its off-road performance is unmatched, while on the road it offers the ease, refinement and presence of a luxury vehicle. That combination of strength, durability and timelessness closely aligns with the design principles of Studio Piet Boon.
The collaboration between Range Rover and Studio Piet Boon dates back to 2006. Since then, Piet Boon has created a series of distinctive one-off designer editions, including Defenders, several Range Rover Sport models and Range Rover Evoques. Each design explored the dialogue between functionality, character and understated luxury.
One of the most notable examples is the Last Defender by Studio Piet Boon. Inspired by Tintin in the Congo, the vehicle was stripped back to its essence and returned to its authentic aluminium state as a tribute to the iconic Defender. With its pure aluminium body, brown canvas soft top and refined stainless steel detailing, the design celebrated honesty of material and the timeless strength of the original vehicle.
This longstanding relationship has now entered a new chapter with the opening of the SV Bespoke Studio in Antwerp, designed by Studio Piet Boon. Located in the Metro building in Berchem, the studio is the first SV Bespoke Studio outside the United Kingdom and marks an important milestone in Range Rover’s vision for bespoke modern luxury.
Designed as more than a showroom, the Antwerp studio offers an immersive environment dedicated to personalization. Within a calm and carefully composed setting, clients are invited to shape a Range Rover around their own vision, choosing from an extensive palette of colors, materials, finishes and exclusive SV details. Guided by a dedicated design team, the process unfolds through seven considered steps, bringing together craftsmanship, individuality and design precision.
The interior reflects a shared sensibility between both brands. Modernist in spirit and serene in atmosphere, the space is designed to support focus, inspiration and meaningful choice. It brings Range Rover’s bespoke philosophy closer to clients in mainland Europe while expressing the same values that have defined the collaboration from the beginning: timeless design, material integrity and quiet confidence.
